I spent a decade in a corporate marketing career before opening Nectar. I have presented to executives, pitched to clients, stood in front of rooms where a significant amount of money hinged on the next fifteen minutes. I assumed that background would carry me reasonably well through a cocktail competition final. It did, to a point. But presenting at the Franklin and Sons final taught me things about presentation that a decade in a boardroom never had the opportunity to teach

We have written about cocktail competitions before on this blog. This one was probably the biggest thing that has happened to Nectar's drinks programme so far, and I want to write about it honestly, because the honest version is more useful than the version where everything goes well. I did not place in the top three. But before I get to that, I want to be clear about the part I am genuinely, deeply proud of, because it is easy for a loss at the final to overshadow everything